Before diving into designing for this new offering, we needed to make sure we were considering the needs of another user: the buyers of the report.
This is because a good Strata Report assesses a property's financial health, maintenance history, and future plans—and all of this must be easily understood by the buyer reading the report so they can make an informed decision over a property investment.
Photos from interviews conducted
The qualities of a good Strata Report was determined by analyzing top reports and consulting with inspectors, buyers, conveyancers, and stakeholders. Here are key identified users and their pain points for the template we wanted to create:
Property Agents
Struggle with inconsistent report formats, complicating property comparisons.
Buyers
Reports are overly technical and lengthy, making them difficult to understand.
OUR FIRST GOAL
Simplify reports for better accessibility and comprehension, while preserving essential details for decision-making.
In order to standardize Strata Reports, we began by reviewing existing templates and compiling a list of necessary fields and inputs. These fields were then organized into clear sections, with the overall structure being validated by key stakeholders.
Collection of reports analyzed
Identification of key fields in report
Throughout our research, we learned that a crucial consideration was to maintain the report's neutrality. Despite the business wanting to provide a comprehensive report for buyers, we learned that inspectors will always be wary of liability and therefore would try to avoid any wording that could leave them wrongfully responsible.
This was a crucial bit of information to learn as our reports would always be filled out by inspectors and we wanted to make sure that they would be comfortable to use any tool we'd create for them.
Keeping in mind the insights we gathered from our different users, our template was created and featured a few things that helped improve buyers understand the report content, but also keep inspectors comfortable to fill in. I organized key fields into sections and groups and documented definitions, expected answers, errors, etc.
A peek at the spreadsheets organized for this initiative